Direct Mail and Direct Marketing
Direct mail, also known as junk mail, advertising mail or admail, is the delivery of unsolicited advertising material to recipients of postal mail..
It forms a significant subdiscipline of direct marketing. Some organizations attempt to help people opt-out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.
Direct mail includes advertising circulars, catalogs, CD's, pre-approvedcredit card applications, and other unsolicited commercial merchandising materials delivered to both homes and businesses.
It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis.
At KB Marketing Soultions we have a great insight into what works and what doesn't. We know what the industry standard is, we know what the most effective means of targetting customers is and we know how to get your business results.